Augmented Reality in practice

Digital artist Pedro Morales has coined the term “Mobile Tagging Art” to define the artistic expression that uses scanning, decoding, and reading out to reveal content, without sacrifice of the aesthetic engagement. Using the camera of a mobile device to re-interpret numeric codes, Mobile Tagging Art gives artistic meaning to a fast growing technology, used for mobile internet: codes that carry tags and induce communication with a cell phone. Pan-communication, that truly XXI century phenomena, everything and everyone bearing contents and meanings in all combinations possible, is captured by Pedro Morales’ work.

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